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Customer Journey Digital Experience Sr Manager

Cuauhtémoc
Presencial y remoto
1 Puesto
Contrato por tiempo indeterminado
Tiempo Completo

Digital Expert Profile

Objective

Define, implement and continuously improve the patient's digital experience across digital channels, e-commerce platforms, apps, and digital acquisition tools, ensuring alignment with company goals. Actively collaborate with other functions, mainly Retail, Marketing and Operations to streamline processes to provide a seamless customer experience across channels.

Main Responsibilities

Operational Management

· Maximize the conversion of leads generated by marketing through constant funnel optimization using data point.· Ensure the digital experience functions optimally and that patients receive service aligned with expectations. (quality management)· Collaborate with Customer Care to quickly resolve any patient issues and identify issue patterns· Present weekly performance metric reports to the team and involved business functions to monitor results.· Align the tone of digital communication in collaboration with Marketing, ensuring brand consistency.

Medical Product Management

· Collaborate with the Brand Manager to define products and categories to be positioned on the digital platform.

· Manage pricing and ensure a correct balance with the retail channel.

· Monitor product performance and adjust the offering based on best-selling categories and market trends.

Continuous Improvement

· Optimize the conversion funnel through incremental interventions and improvements to existing functionalities.

· Collaborate with retail teams to understand the user experience and develop business cases for optimization projects.

· Coordinate with Marketing to increase lead generation and reduce cost per lead.

· Test new features, functionalities and services thoroughly together with other functions to ensure smooth customer experience from start to end.

Innovation and Analysis (Digital Product Management)

· Analyze performance metrics and propose innovative solutions to improve the digital experience.

· Define the business requirements resulting in change requests, new features and services in line with market trends to increase sales.

· Communicate and collaborate with global digital product management and justify required investments based on supporting business cases

· Monitor user behavior data to identify strategic growth and innovation opportunities.

· Represent country’s interest towards the global product development

Goals and KPIs

· Increase revenue generated from digital channels.

· Improve conversion rates and reduce cost per lead/patient.

· Increase the Net Promoter Score (NPS) to measure patient satisfaction.

· Monitor specific metrics such as Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV).

Desired Profile

· Experience: 4 years in at least two different companies, ideally one in operational technology consulting and one in a corporate position.

· Skills: Experience in companies that have undergone digital or retail transformations. Preference for profiles with skills in Project management, digital product management, CRM (e.g., Salesforce), data analysis (Google Analytics, Tableau), and testing tools (Hotjar, A/B testing).

· Target Sectors: Telecommunications (multi-store, tech-oriented), supermarkets (service digitalization), FMCG beauty/luxury (e.g., L'Oréal), health brands in digitalization.

*Be Part of a Global Leader: Contribute to the success of Europe's #1 laboratory as we expand our impact in Mexico.

* Make a Real Difference: Your work will directly contribute to improving healthcare

#LI-Onsite

Requisitos

Estudios
Educación superior - Licenciatura

Sobre Laboratorio Médico Polanco

En la calle de Hegel inicia su historia Laboratorio Médico Polanco, nuestro fundador el Doctor Miguel Mendoza Sclair comenzó trabajando en conjunto con 10 médicos; se realizaban análisis clínicos con pacientes referenciados de la zona de Polanco y sus alrededores.

En 1990, después de trece años de experiencia, comenzaron a surgir nuevas necesidades en los pacientes de Laboratorio Medico Polanco, fue el momento para crear el área de Imagenología con la introducción de equipos como:

Rayos X
Ultrasonido
Densitometría
Al mismo tiempo, se abrió la Sucursal ubicada en Lomas de Chapultepec, se comenzó el servicio de toma de muestra en algunos consultorios médicos en apoyo al diagnóstico del paciente. Con esta visión también iniciaron las negociaciones para establecer convenios con empresas como Bancos, Aseguradoras etc., para introducir los servicios de Laboratorio y Rayos X. En 1998, para brindar un mejor servicio a un promedio de 100 pacientes por día, instauró mayores normas de calidad y adquirió mejores equipos automatizados, ingresando a la nueva era de la tecnología, con lo que se hizo más fuerte y eficiente. Tan solo dos años después en el año 2000 con el objetivo de atender alrededor de 1,550 pacientes diarios, creó estrategias de Mercadotecnia, Ventas y plan de carrera para sus empleados.

Actualmente, Laboratorio Médico Polanco sigue trabajando para darle el mejor servicio a sus pacientes, y darle atención a alrededor de 3,500 pacientes diarios. En diciembre de 2007, nos certificamos en la Norma ISO 9001-2000 en 20 procesos y en todas nuestras sucursales; ofrecemos una gran gama de Estudios.